Imagine profiting from the passing traffic on Australia’s busiest shopping street at one third of the rental cost, and every visitor belonging to your target market.

 

It is increasingly difficult to reach today’s time-poor consumer.  Mass-media is becoming saturated and increasingly ineffectual in persuading consumers to pay attention to marketing messages. 

 

Organisations seeking the promotional edge, are looking for innovative and targeted pathways to reach their customers.  Product placement and permission-based marketing are emerging as the most efficient methods of reaching buyers in today’s crowded media environment. 

 

Permission marketing involves consumers volunteering to be sold to – specifically asking for a marketing message.  Consumers visiting exhibition pay an admission fee for the opportunity to meet the exhibitors – the exhibition visitor is already predisposed to buy at the event!

 

Exhibitions are a unique promotional medium, allowing a true two-way personal interaction between consumer and organisation. 

 

It gives you the opportunity to:

 

• Increase your company/brand profile
• Increase sales turnover
• Launch new products
• Clear old products
• Sample product & receive customer feedback
• Educate customers
• Support distribution channels
• Generate leads
• Increase your customer database

 

Unlike most advertising mediums exhibitions enable customers to touch, see, smell & feel products and then ask questions.

 

^ Average monthly rent for Pitt Street Mall (Sydney) is $3,794 per square metre (2004) – comparison based upon 4 weekends in each month vs. one weekend of the Melbourne or Sydney Home Show @ $315 per sqm

 

Ten Reasons to Exhibit

1. Meet thousands of new buyers and develop a quality database
2. Develop a personal and direct relationship with your clients
3. Show your full product range in real life rather than a catalogue. Live events provide the best possible interactive marketing platform
4. Let buyers use all five senses to gain a full appreciation of your product
5. Get immediate feedback on your product range
6. Overcome objections and accelerate the buying process
7. Sell product at the event
8. Raise your profile in the industry and add value to your brands
9. Locate new agents and distributors for your products
10. Launch a new product and generate media interest